OUR TEAM

OWNER / HEAD COACH
FRANK PROVENZANO
Frank has spent over 20 years dedicated to the world of fitness. What began as a personal interest quickly turned into a passion and eventually a career. He spent the first decade of his fitness journey mastering his own strength training and developing his nutrition knowledge. It wasn't long before he began to share his expertise with others and began training people from all walks of life.
During his years of training, Frank became an elite strength athlete and placed 4th in the worlds strongest man under 105kg. This accomplishment gave him a newfound appreciation for the importance of sport-specific training and he began to focus on training athletes to reach their peak performance. He found joy in watching his clients succeed and take their skills to the next level.
Throughout his career, Frank has developed a reputation as a dedicated and knowledgeable coach. He understands that everyone has unique goals and needs, and he tailors his approach to each individual. His clients appreciate his commitment to helping them achieve their goals and his ability to motivate them to push beyond their limits.
Outside of his career, Frank is a proud husband and father. He also loves spending time with his dog, who is his constant workout companion. He believes that fitness is not just about achieving physical goals, but about developing a healthy and fulfilling lifestyle.
Frank's dedication to fitness and his passion for passing on his knowledge is rooted in his experience as a combat veteran of the US Army Infantry in Iraq. As a team leader, he saw firsthand the importance of physical strength and mental resilience. This experience has driven him to help others develop their own strength, both inside and out.
Overall, Frank's fitness biography is one of dedication, passion, and expertise. His years of experience and commitment to his clients have made him a respected and sought-after coach. He believes that fitness is a journey, and he is proud to have helped so many people along their own paths to success.

COO/ COACH
CASSANDRA CONCEPCION
Cassandra Concepcion has been working in the fitness industry for 7 years. Cassie has always been interested in health and fitness through out her childhood Cassie was a competitive dancer and began weight training at 14 years old to become a stronger dancer. This lead to her finding her true passion, which was weight lifting. Cassie became a professional U64kg strongwoman in 2020 and went on to win 2021 America';s Strongest Women U64kg. Cassie has since took a break from strongman and started her journey in bodybuilding. Cassie now juggles the title of mom, coach, and athlete. Cassie's background in school is a certified physical therapy assistant, although she no longer practices in the physical therapy field, her knowledge is extensive and she is able to modify and work around injuries.